Privacy policy

This Privacy Policy explains how Subtle ("we," "us," "our") collects, uses, and protects information when you visit teamsubtle.com or make a purchase from us. By using our site, you're agreeing to the practices described here.

1. Information We Collect

When you browse our site, create an account, place an order, or sign up for marketing, we may collect:

  • Contact details — name, email address, phone number, shipping and billing address
  • Order information — items purchased, payment details (processed securely through our payment providers, not stored directly by us), and order history
  • Device and browsing data — IP address, browser type, pages visited, and how you interact with our site
  • Marketing preferences — whether you've opted into email or SMS marketing, and your engagement with those messages

We collect this information directly from you (when you check out, create an account, or subscribe to updates) and automatically through cookies and similar technologies as you browse.

2. Cookies and Tracking

Our site uses cookies to support core functionality and improve your shopping experience. Specifically, cookies help us:

  • Keep track of items in your shopping cart, including carts that are started but not completed
  • Recognize returning visitors and remember your preferences
  • Understand how visitors use our site so we can improve it
  • Determine when to send abandoned-checkout reminders, including via SMS, based on cart activity

You can adjust your browser settings to limit or block cookies, though doing so may affect how well the site functions — for example, your cart may not save properly between visits.

3. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders, including shipping and customer service
  • Send transactional messages, such as order confirmations, shipping updates, and abandoned checkout reminders
  • Send marketing communications by email or SMS, if you've opted in
  • Improve our website, products, and overall customer experience
  • Detect and prevent fraud, abuse, or unauthorized transactions
  • Comply with legal obligations, including tax and consumer protection requirements

4. SMS Marketing

If you consent to SMS marketing at checkout or through our subscription tools, we use your phone number and related opt-in data to send you:

  • Order updates and abandoned checkout reminders
  • Promotional text offers
  • Transactional messages, including requests for reviews

We don't share your opt-in data or consent with outside companies, except for the messaging partners we work with to actually deliver these texts to you — they only use this information to operate our texting program on our behalf, not for their own purposes.

For full detail on how SMS opt-in and opt-out works, see the SMS Communications section of our Terms of Service.

5. How We Share Information

We don't sell your personal information. We do share it with a limited set of third parties who help us run our business, including:

  • Shopify — our e-commerce and hosting platform
  • Payment processors (such as Shopify Payments, PayPal, or similar services) — to securely process transactions
  • Shipping carriers — to deliver your order and provide tracking
  • Marketing and messaging platforms (such as our email and SMS providers) — to send the communications you've opted into
  • TikTok Shop, if you purchase through that channel, subject to TikTok's own applicable policies

These partners only receive the information needed to perform their specific service for us, and are expected to handle it responsibly.

We may also disclose information if required by law, to protect our legal rights, or in connection with a business transaction like a merger or sale of assets.

6. Data Retention

We keep your information for as long as necessary to fulfill the purposes described in this policy — including maintaining order records for accounting and legal purposes — or as required by law.

7. Your Choices

  • Marketing opt-out: You can unsubscribe from marketing emails using the link at the bottom of any email, or from SMS by replying STOP to any text message.
  • Cookies: You can manage or disable cookies through your browser settings.
  • Account and data requests: You can contact us to ask what personal information we hold about you, request corrections, or request deletion, subject to any legal or operational limits (for example, we may need to retain order records for tax purposes).

8. Children's Privacy

Our site is not directed at children, and we do not knowingly collect personal information from anyone under the age of 13. If we learn that we've inadvertently collected information from a child under 13, we'll delete it.

9. Security

We take reasonable steps to protect your information, including relying on Shopify's secure infrastructure and encrypted payment processing. However, no method of transmission or storage is completely secure, and we can't guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted here with a revised "Last updated" date. Continued use of our site after changes are posted means you accept the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or how your information is handled, reach out to:

Subtle Email: contact@teamsubtle.com